General objectives
- development of tourism in Prlekija and Međimurje
- increasing of employment possibility
- faster rural development
- increase of life standard of residents of underdeveloped border areas
- increase of negative demographic trends in border area
Specific objectives
- exploration of tourist potentials in border area
- preparation of developmental strategy of tourist destinations
- determination of new tourist crossings outside of state border crossings
- regulation of tourist zones signalization system
- preparation of promotional materials (movie, publications, postcards, brochures)
- qualifications of bearers of tourism and supporting communities
- foundation of mutual management and marketing structure of entire area
- improval of public tourist infrastructure in all municipalities (archeological finding sites, collections, tourist information centre, walking and cycling paths, cultural heritage)
- promotion of tourist destination